Elevating recovery to a higher frequency

Client

432 Social Wellbeing

Year

2025

Country

Netherlands 🇳🇱

Type of Project

Website | UI/UX Design

432 Project

The 432 site is more than just a digital platform, it is an extension of the experience offered. Every visual detail translates the essence of the rituals: thermal contrast, mental clarity, and inner silence. The color palette, with earthy tones, dark shades, and vibrant accents, conveys strength, warmth, and transformation.

The visual language not only supports the proposal, it amplifies it. The visitor feels time slow down, and is gently and intentionally guided on a journey of reconnection.

Visit Website

Services

Strategy
UX/UI Website
Styleguide
Benchmarking

Goals & Challenges

Designing the 432 website meant translating an immersive, sensorial brand into a digital experience. The challenge was to reflect its emotional depth and slow-living philosophy while ensuring a seamless, high-performing user journey.

Convey the brand’s rituals through visual and interactive storytelling.

Design a calming and intentional user flow.

Balance aesthetic richness with functional clarity.

From Vision to Performance

Immerse

Understand client needs, pain points, and industry specifics to develop tailored solutions.

Create

Gather inspiration, conduct interviews, create wireframes, and start development.

Launch

Deliver final products with detailed documentation and project closure activities.

Iterate

Plan the next project phase, track analytics, conduct user testing, and organize design interactions.

Details

The website was designed as a digital extension of this philosophy, offering a calm, intentional experience that mirrors the physical journey offered by the brand. From layout to interactions, every element was crafted to promote mental clarity, emotional connection, and a deep sense of flow.

Project Results

The 432 website redefined how users connect with wellness in the digital space. By merging immersive design with strategic UX, the platform deepened user engagement and reinforced the brand’s position as a premium wellbeing destination.

+55%

Increase in program completion rates

+38%

Growth in community participation