• Blog

    For Conversations, Designed for Impact

    Client
    TheySaid
    Year
    2024
    Country
    USA 🇺🇸
    Type of Project
    WebApp | UI/UX Design

    TheySaid Project

    A new kind of research platform built to feel less like a form and more like a conversation. By replacing cold, traditional surveys with human-like dialogue powered by AI, we bring out deeper, more authentic insights. Designed for teams who care about listening, not just collecting answers.

    Services

    • Strategy
    • UX/UI WebApp
    • Prototype
    • Design System

    Goals & Challenges

    The challenge was to transform how people respond to surveys—making the process more natural, engaging, and reflective of real human thought.

    Designed a personalized chat-based survey flow powered by conversational AI.

    Built filters to visualize insights per conversation, per group, or per project.

    Responsive layouts that preserve elegance across devices.

    From Vision to Performance

    1.

    Immerse

    Conduct user research and competitive analysis to identify needs and best practices.

    2.

    User Flow

    Map out user journeys to streamline navigation and enhance overall experience.

    3.

    Wireframing

    Create wireframes to visualize layout and functionality for effective user interaction.

    4.

    Design & Testing

    Design and prototype for usability testing, gather feedback for improvements.

    Details

    TheySaid transforms traditional surveys into dynamic, AI-driven conversations. Respondents engage in natural dialogue for richer responses. Organizations can customize branding, tone, and goals for a personalized experience.
    Forget cold forms. Start conversations that lead to smarter decisions powered by AI.

    Project Results

    TheySaid captures key sentiments from conversations, turning them into actionable suggestions. It surfaces what matters most
    for smarter decisions.

    +85%

    Users reported deeper understanding of their audience

    +92%

    Adoption of the action item system after first use

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