A new way to discover and order food.
Client
Plaza
Year
2024
Country
USA 🇺🇸
Type of Project
Mobile App | UI/UX Design
Plaza Project
In a world full of overwhelming menus and decision fatigue, this app brings simplicity, emotion, and visual appeal to the food ordering experience. By focusing on a visual-first approach and intuitive customization, it reconnects users with the joy of choosing what to eat — effortlessly and meaningfully.
Services
- Strategy
- UX/UI Mobile App
- Design System
- Benchmarking
Goals & Challenges
We aimed to design a food experience that feels natural, exciting, and tailored to modern user behavior. The challenge was to remove friction and make choosing a meal feel more like discovering a craving.
Video feed replaces the pressure of static menus.
Visual-first cards evoke appetite and emotion, reducing cognitive load.
Context-aware suggestions adapt to time, habits, and preferences.
From Vision to Performance
1.
Immerse
Understand client needs, pain points, and industry specifics to develop tailored solutions.
2.
Create
Gather inspiration, conduct interviews, create wireframes, and start development.
3.
Launch
Deliver final products with detailed documentation and project closure activities.
4.
Iterate
Plan the next project phase, track analytics, conduct user testing, and organize design interactions.
Details
Plaza was created to balance inspiration with control. From discovering standout dishes each month to customizing every detail of an order, it’s designed to make choosing what to eat feel effortless and personal.
You have the vision and drive — we connect you with investors to make it real, simplifying every step from pitch to deal.
Project Results
The launch of our custom fitness app, developed in collaboration with top influencers, has delivered outstanding results, transforming user engagement and fitness habits.
+60%
Increase in program completion rates
+42%
Growth in community participation
